Digital marketing for medical practices must be able to anticipate and respond specifically to what keywords are being used by patients searching for their services and expertise. If your patients use the term "breast enhancements", it would be smart to optimize your digital presence on your website.
Search for the exact same search phrase. This is how search engines will determine if your online presence is relevant to a search term. When choosing the digital marketing formula to deliver your medical marketing messages, you should consider the characteristics of your target patient population. What medium is best? A Twitter tweet? A Facebook post? A YouTube video?
It is notable that the mobile web is growing faster than the internet. The majority of people are so dependent on mobile phones for information that they won't leave their homes without them. With the advancements in network speed and device functionality, rich media can be delivered on mobile platforms with depth and content comparable to online experiences.
Your patients and potential patients will be increasingly digital in their content consumption as well as their search. Your digital marketing channels will be optimized to take advantage of this new mobile frontier.
In a digital world where everyone has their "personal channel", traditional ways of driving business to your door will become less effective. Your medical marketing outreach strategy should appear personal, yet still, have enough economies of scale to be cost-effective.
Today's dilemma is this. This is today's dilemma. There are many solutions. These include the repurposing of digital content from your site to social media channels, aggregation and centralization of outreach mechanisms, and simply engaging with these new digital audiences.