Facebook opened up the doors to build Facebook Messenger Bots in December of 2020. Today there are over 400K Facebook ChatBots in existence, helping companies get more customers, close more sales, find team members, and even save money with automated automation. A well thought out Facebook marketing bot has an immediate effect on increasing the bottom line, so having an effective Facebook Messenger Bot is a major deciding factor for any business.
Facebook Messenger Bot offers a unique opportunity to create a business-to-business marketing strategy. There are so many advantages to using a Facebook Chatbot that it's hard to list them all in one article. The one thing to remember about a Facebook ChatBot is that your brand must remain consistent throughout the entire process. If you have two different Facebook ChatBots running on your website, both will have completely different advertising and marketing messages.
What do I mean by consistency? Let's say you have two different Facebook ChatBots on your website that is working independently. When you use a third Facebook ChatBot, you have your site marketing messages. And when you run your second Facebook ChatBot, you have your sales messaging. Your message changes depending on the flow of traffic, but the overall message remains consistent between the two sites.
You may think this isn't possible, but you'd be wrong. A Google search on "Facebook ChatBot" will reveal hundreds of examples of Facebook ChatBots with different messages. One example is called MyLiteBot. It was built specifically for Facebook, so the messages you see are only for Facebook. This makes it easy to create a conversation with your users based on specific questions or messages.
If your business already has Messenger ChatBot, use that. Otherwise, if you're just starting out, use a Facebook ChatBot from the start. You'll save yourself the frustration of trying to figure out how to connect with new users through Messenger and will also benefit from having a more streamlined marketing process.
A Facebook ChatBot can make marketing more efficient with its ability to help you manage leads. If you run a large company with multiple locations or offices, a social media marketing team can lead to greater productivity with their ability to manage leads.
With a Facebook ChatBot, it's much easier to manage leads than it would be with an older form of marketing. These Bots are able to track multiple contacts within minutes, which helps you build a large database of leads. Because they work offline, you don't have to worry about losing leads or the need to manually manage them after the fact.
The last thing to remember about a Facebook ChatBot is the ability to automate marketing campaigns. While most of these bots work by automatically creating and sending out emails, some also allow you to control your campaigns through custom URL. This allows you to have access to multiple contact information for each lead, so you can send your best messages to every person you meet.
Of course, there are still times when you might need to submit an email to your list but you want to keep all of your new contact information separate. The ability to use custom URL addresses eliminates the need to do this. You can use the URL to send them all to one address or even add them all together with the custom URL for each contact.
Using a Facebook ChatBot also allows you to create more automated, actionable messages, such as setting up a follow-up call to action. When a new lead sign-up comes in, simply click on the button to create an appointment. an action you want to take and let the chatbot handle it.
If you have a sales page, you can use the ChatBot to send an automated email about how to get the item you're selling. This way, all you have to do is send them an email, and the software takes care of the rest. You won't have to answer emails or call leads to set up a follow-up call.
The great thing about Facebook is that you have a wide variety of tools at your disposal. You can find several examples of Facebook ChatBots online, as well as a tutorial on how to use the software. By using the tutorials and training, you can get familiar with how to use the Facebook tools you've been looking for.